The Chiefs partner with Aspley Mazda

The Chiefs partner with Aspley Mazda, Australia’s leading Mazda dealership


The Chiefs and Aspley Mazda today announce a collaborative partnership, marking the first entrance of Mazda into the gaming and esports space in Australia.

The partnership will create new opportunities for The Chiefs through creative content, and provide vehicles for creators and teams living in The Chiefs Clubhouse in Queensland.

With Aspley Mazda already Australia’s number one Mazda dealership, The Chiefs plan to drive that brand (pun intended) deep into the esports and gaming space through a series of new and innovative content created both in and out of the vehicles.

Principal Dealer, Luke Camilleri with The Chiefs CEO, Nick Bobir

Nick Bobir, Chief Executive Officer of The Chiefs said “Being a local to Aspley makes me incredibly proud of this partnership. The work Luke and the team do throughout the community makes them much bigger than just a car dealership and I am excited to bring the two worlds together.”

Luke Camilleri, Dealer Principal of Aspley Mazda said “We have three key pillars at Aspley Mazda; Cars, Community, Culture. It is important to us to partner with teams and people that believe they have a bigger role to play in the industry that they are in, and we believe The Chiefs bring that mentality to life in more ways than one. Gaming is just the beginning for them, just like Cars are the beginning of the relationship for us.”

Camilleri continued “We look forward to starting this partnership with The Chiefs, and getting involved where it matters most, deep within the esports and gaming community.”

As part of the partnership, Aspley Mazda has initially provided the team with a brand new Mazda CX-30 G25 Touring, which will be wrapped head to toe in collaborative branding detailing some of the recent success of The Chiefs Esports Club.

Keep an eye out for more fun loving, creative content across social media, as The Chiefs make the most of that new car smell.



Media contact:

Luke Camillleri
Mazda Aspley
(07) 3263 5333

Aiden Hiko
The Chiefs


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