Chiefs News » Business Update

The Chiefs partner with Aspley Mazda, Australia’s leading Mazda dealership 03/08/2022 The Chiefs and Aspley Mazda today announce a collaborative partnership, marking the first entrance of Mazda into the gaming and esports space in Australia. The partnership will create new opportunities for The Chiefs through creative content, and provide vehicles for creators and teams living in The Chiefs Clubhouse in Queensland. With Aspley Mazda...

The first three months of the year have flown by for us at The Chiefs Esports Club, but they have been filled with success across the board. 

The Chiefs, the leading Australia and New Zealand esports organisation and Bond University - Australia’s largest private, not-for-profit university, have renewed their partnership for an additional 24 months.

Voodoo Ranger Sponsor The Retake Podcast The Retake launches with alcohol sponsor Voodoo Ranger, who is a well known supporter of gaming in the US. Speaking on the partnership Ryan Cunningham said: We couldn't be more excited to launch The Retake with our amazing sponsor Voodoo Ranger IPA. Voodoo Ranger’s persona and brand profile is the perfect partner as it embodies the gaming industry's...

Leading Australian & New Zealand gaming and esports organisation The Chiefs Esports Club (“The Chiefs”), operated by parent company ICON Esports Pty Ltd (“ICON”), has appointed Ben Dixon to its board of directors.  ICON, who announced a multi-million dollar capital raise in February after investment from SQID Techologies (“SQID”) (CSE: SQID) to further expand the commercial and business activity across its network, have put...

the parent company ICON Esports, has completed a successful 2.15 million dollar capital raise to kick off the 2021 calendar year.  ICON will use the additional capital to further expand and grow its commercial and business activity across its network; including The Chiefs, with a joint focus on the further development of revenue drivers outside of the core esports organisation. Opportunities in the form...

The Chiefs are extremely excited to announce our two-year partnership with Marvel within Australia & New Zealand. This partnership will include integration of Marvel properties into The Chief’s activations throughout Australia to combine gaming, esports and pop culture into an authentic and unique experience for all. The partnership will also see the release of limited edition co-branded merchandise featuring many of your favourite Marvel...

The Chiefs Esports Club are proud to welcome Bond University as their official education partner in a first of it’s kind alliance within the eports’ ANZ region.  The Chiefs and Bond University have agreed to a two-year collaboration to expand both group’s understanding of the esports and gaming landscape, while using their existing knowledge to help develop the domestic esports industry. The Chiefs will...

ICON ESPORTS announces the acquisition of premier esports organisation The Chiefs Esports Club.