The Chiefs x L’Oréal Paris Men Expert
The Chiefs are excited to welcome leading men’s skincare and grooming brand L’Oréal Paris Men Expert as a major partner for 2020.
L’Oréal Men Expert is a global brand with a portfolio of leading men’s grooming products covering everything from skincare, shaving, beard grooming, hygiene and hairstyling.
They will be keeping The Chiefs feeling confident, energised and looking great at all times. The brand’s No.1 product icon, Hydra Energetic Anti-Fatigue 24H moisturiser is a skincare must-have for men with tired skin; for when you’re up most of the night after you tell yourselves ‘we can’t end on a loss’... sound familiar? Like an energy drink for your skin, the moisturiser is packed full of energising Guarana & Vitamin C for an instant ‘wake up’ boost and fresher looking skin.
“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in” said Nick Bobir, CEO of The Chiefs. “L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.”
Raagjeet Garg, Marketing Director L’Oréal Paris Australia, also spoke on the partnership: “We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success. Joining forces with The Chiefs is a testimony of building brands together & providing value for our fans and consumers.”
Keep your eyes out for upcoming giveaways and special events featuring L’Oréal Men Expert including gaming tournaments and ways to play with your favourite creators.
For more information, please contact:
Josh Harvey (Marketing and Partnerships Manager, The Chiefs)
Josh.harvey@iconcreative.com.au
Georgia Reid (Head of Communications, L’Oréal Australia CPD)
Georgia.reid@loreal.com
About The Chiefs
The Chiefs are one of the premier esports and gaming entertainment clubs in the ANZ region, featuring top teams in various competitive video games. Founded in 2014, The Chiefs have a consistent record of being highly successful within ANZ Esports competitions, and are committed to the growth of the industry both on a domestic and international level.
About L’Oréal Men Expert
L’Oréal Men Expert is proud to be the No.1 men’s skincare brand in the world, boasting a broad product range to empower men to look and feel their best, boost their confidence and set them up for success. Promising only the highest quality formulas custom-made for men and backed by science, L’Oréal Men Expert promises expert care, and nothing less.