The Chiefs x AndaSeat

We are excited to announce our partnership with premium global gaming chair provider AndaSeat as the Official Gaming Chair Partner of The Chiefs.

The partnership will see team members outfitted with brand new chairs to keep them playing at the top of their game for long periods of time, without sacrificing comfort. AndaSeat will also be providing chairs for use at activations The Chiefs host throughout the year.

"AndaSeat are a major player in the global gaming chair market, trusted by some of the largest teams in the world" said Nick Bobir, CEO of The Chiefs. "As soon as we heard they were coming to Australia and had the collaboration with Marvel coming out, we knew this was the perfect chance to create a unique partnership with the involvment of multiple partners together. We're looking forward to working together on upcoming activations and allowing our players to compete in comfort."

Check out how they are made -



About AndaSeat

AndaSeat, founded in 2007, has been a Sports brand offering seat solutions for football (China National Football team), Volleyball (China volleyball league) and racing cars. From 2013, AndaSeat expands to Esports providing OEM chairs for leading brands. In 2014, AndaSeat begins to offer gaming chairs under its own brand. With all the expertise accumulated in car racing & football, AndaSeat now dedicates to offering esports chairs to 30+ countries customers with the mission to provide professional, healthy and comfortable gaming experiences. With this mission, AndaSeat sponsors 2018 WGC, 2018 LDL, and gaming teams including EXCEL, Fnatic, NAVI, LGD, OMG, V5, VTG, AHQ, etc. AndaSeat now is the 2nd biggest Esports chair supplier WW.

Offiial website
AU website
Amazon store

AndaSeat is also available at JB-Hi Fi, EB Games and Officeworks

About ICON & The Chiefs

ICON Esports has been helping to shape the commercial landscape of the Oceanic esports and gaming market through brand driven marketing campaigns and partnerships to it’s gaming & esport audience. Since ICON acquired The Chiefs Esports Club in 2019 the club has gone from strength to strength, executing dynamic marketing campaigns for global brands across it’s network of digital channels and media assets while also undertaking live event activations.

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