The Chiefs glow up continues. The Chiefs are excited to continue living life on expert with leading men’s skincare and grooming brand, L’Oréal Paris Men Expert. The brand returns as an on-going major partner for 2021/22.

L’Oréal Men Expert is a global brand with a portfolio of leading men’s grooming products covering everything from skincare, shaving, beard grooming, hygiene and hairstyling. 

They will be keeping The Chiefs feeling confident, energised and looking great at all times. The brand’s No.1 product icon, Hydra Energetic Anti-Fatigue 24H moisturiser is a skincare must-have for men with tired skin; for when you’re up most of the night after you tell yourselves ‘we can’t end on a  loss’… sound familiar? Like an energy drink for your skin, the moisturiser is packed full of energising Guarana & Vitamin C for an instant ‘wake up’ boost and fresher looking skin.


"We are extremely excited to be returning for a second year of our hugely successful partnership with the Chiefs. We can't wait to build on last year and continue to educate fans on the benefits of our Men Expert range, designed to deliver an energy boost to your skin and set you up for success - both in gaming and the outside world!" Tim Plant, L’Oréal Paris Marketing Director (Australia)

Keep your eyes out for upcoming special events and giveaways featuring L’Oréal Men Expert including gaming tournaments and ways to play with your favourite creators.

For more information, please contact:

Hannah Harvey (Brand Manager, L’Oreal Men Expert Australia)
Josh Harvey (Marketing and Partnerships Manager, The Chiefs)

About The Chiefs

The Chiefs are one of the premier esports and gaming entertainment clubs in the ANZ region, featuring top teams in various competitive video games. Founded in 2014, The Chiefs have a consistent record of being highly successful within ANZ Esports competitions, and are committed to the growth of the industry both on a domestic and international level.

About L’Oréal Men Expert

L’Oréal Men Expert is proud to be the No.1 men’s skincare brand in the world, boasting a broad product range to empower men to look and feel their best, boost their confidence and set them up for success. Promising only the highest quality formulas custom-made for men and backed by science, L’Oréal Men Expert promises expert care, and nothing less.

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